SEO, or search engine optimization, is at the core of digital marketing success. Small businesses need SEO like large organizations. Today, you cannot make an excuse to keep SEO out. All businesses, big or small, need website and SEO to rank the website. No alternative. Nothing. Even if you are a small local business, you need a website that ranks in Google. SEO cannot be ignored. You can ignore SEO at your own peril. You recognize the pain of a website that’s not ranking in Google. The consequences are reduced business queries. You are probably coping with a website that’s no longer ranking properly in Google. Why just Google? The search giant accounts for more than 90% of total search market. Bing, a Microsoft owned search engine, has a market share of around 5%. Hence, we focus on Google to get the best value of our SEO work. Better ROI (return on investment) is our objective. We want to rank our website in Google as it is the search engine that everyone uses. Other search platforms